Intervju med grundaren av Motarasu
Vi har intervjuat Motarasus grundare Mikkel Zebitz för att höra mer om honom, idéen bakom designvarumärket och hans bästa tips för att få till en lyxig känsla i hemmet.
Tell us about yourself!
For as long as I can remember I have been drawn to beautiful design and from early on I experienced Danish design classics first hand at my grandparents home in Copenhagen who had bought furniture by Poul Kjærholm, Wegner and Børge Mogensen early on when those designs were new.
Growing up I have realized that beautiful design can really move you and evoke joy and I couldn’t think of a better job than working within this field.
How was the idea for Motarasu born? And where does the name Motarasu come from?
The iconic Danish designers in general were very much inspired by Japanese aesthetics and this inspiration is even more outspoken by contemporary Danish designers today. Personally I am drawn to the uniqueness of Japanese aesthetics which for me stand out very distinctively with the naturalness and poetic qualities. Despite the many similarities between Danish and Japanese design with the less is more approach, craftsmanship and attention to detail we seldomly work together. This is a paradox that I have set out to change and hence the brand name, since “motarasu” means “to change” in Japanese. There is so much beautiful potential just waiting to get explored by joining forces and combine fundamentals like the Danish innovative approach with the Japanese wabi sabi - meaning to embrace the imperfect.
How do you stand out from the crowd? And how come you chose to focus on furniture?
By uniting Danish and Japanese designers in one brand for the first time I believe that Motarasu designs will stand out with a clear universe you could identify as warm minimalism. We focus our efforts on the philosophy of surrounding yourselves with few yet beautiful, high-quality objects that bring joy – also known by many as Japandi. Therefore it was appealing to me to explore designs within both furniture and interior as a holistic approach.
Which furniture or decor from Motarasu is your favourite?
I can’t name one favorite Motarasu design - a little like choosing your favorite child ;) – for me it has been rewarding to create a combined portfolio from different designers that speaks together and individually can last more than a lifetime both in quality and design. In all the Motarasu designs I focus on unique and distinct features and the use of natural materials as I value closeness to nature.
What is your best tip for getting a luxurious feel at home?
For me art is the highest level of aesthetics – so personally I would choose sculptural furniture or interior that speaks to the senses and keep it simple and clean.
Where do you see Motarasu in 10 years?
I try to be present in the now but if I were to think 10 years ahead I hope that I, together with a lot of talented designers, have created a large awareness Internationally for Scandinavian and Japanese design and lifestyle and it’s benefits. To simply share the joy of beautiful, functional and long-lasting design with as many people as possible.